You know what the main concern of the American people is right now, right? Jobs. All of our politicians are huddled together in masses, inventing ideas to create jobs for the unemployed American workers. From this brain-trust emerged the growing concern in our foreign trade deficit, that our imports exceed our exports, that we buy more than we produce, and thus our jobs are lost to these foreign nations. Let’s look at this concern a little deeper.
Let’s suppose that we were to choose whether to purchase a foreign-made product or a good old made in the USA product. The foreign product is cheaper, but of course made in Chilandia. Many argue that, economically speaking, it is far better to buy the domestic product, as it creates a profit for the American company and subsequently grows their employment, while purchasing from the foreign company, who is able to provide much lower costs because the cost of labor unfairly low for them, creates a trade deficit and causes our jobs to be outsourced. Makes sense, right? But let’s follow the money to make sure we understand the full implications of each choice.
Let’s suppose we need 100,000 t-shirts for our beachwear clothing company. We could buy them from California for $1.50 each, or from Chilandia for $1 flat. So we would either spend $150,000 or $100,000, depending on who we purchase from. That $50,000 difference in costs for the company is significant, as we could hire new employees, or invest in new equipment, or lower our costs to the customers. But if we buy from California, we’re helping the California company stay in business. So we’re saving a lot more jobs, right?
Well, let’s keep going. Let’s suppose we choose to purchase from California, so we spend $150,000. What does the California company do with the money? It pays their employees, covers the costs of production, pays its taxes, and keeps the rest as profit, which goes as dividends to its shareholders.
Suppose we instead chose to go with the foreign company. We spend $100,00, saving the $50,000. The Chilandia company is paid in U.S. dollars. It takes the dollars and exchanges it at the local bank for chilands, its own local currency, after which it pays its employees, covers its costs, etc, same as the U.S. company. But let’s keep following the dollars, since that’s what we in America care about. Now Chilandia has our money. What do they do with it?
Dollars are just paper unless used, and the Chilandia bank needs to put the money to work so they can stay in business. Some of the dollars will likely be taken by chilandese companies (in exchange for chilands) so they can buy American goods they need. The rest will be used by the bank to invest in American companies (just like American banks do). So ultimately all the money spent in Chilandia comes back to the U.S. in the form of U.S. exports or foreign investments. Is there a difference between buying American or buying Chilandian? Not really, the money ultimately goes to the same places, and in essentially the same number of steps. The difference is that a few dozen Americans are out of a job instead of a few dozen Chilandians.
So now let’s analyze the economic effect of the different choices. First, it seems obvious to note that the $50,000 difference to the bottom line of the American beachwear company is significant. The company’s success depends on its ability to compete with other clothing companies. Being able to shave off a couple of dollars off the price of their finished products is significant in their bid for market share. So would it be better for the American beachwear company to fail due to higher production costs in order to support another American company (note that ultimately they both fail)?
Perhaps we could force all companies to buy American only, so no one can buy foreign and they compete on equal grounds. This would protect the competing American companies from unfair foreign advantages, such as a lack of labor laws. But what would happen to the costs to the consumer? In this example, the cost of the supply of shirts goes up 50%. Since the actual shirt is a majority, but not all, of the cost of the finished good, let’s say the total increase of the cost of production is 30%. Since the company must maintain its profit margin to stay in business, this cost increase gets passed on to the consumers. The cost of shirts goes up 30%. What does this mean to the economy? The American shirt company is saved. But the American cost of living has just gone up. Americans are paying $13 for a shirt instead of $10. How many Americans? Pretty much all of them. So let’s assume Americans buy an average of 5 shirts a year. That’s $3 per shirt x 5 shirts per person x 300 M people in America. That’s $4.5 Billion in increased shirt costs nationwide.
Ok, you say, but that money is all going to American companies. We’re creating and saving American jobs. This is true… sort of. We are saving jobs in the same way we would if we were to destroy tractors and farm equipment. We’d have a huge increase in the number of farmers, as each farmer would produce much less each year. More employment, right? Or if we destroyed computers, causing a huge surge in clerical workers and postal services. More jobs, right? Or perhaps we could restrict trade to a single city maybe, so you can only buy stuff made in your town. You’d have to do without a lot of things, but it would create a huge increase in demand in each town as people look for things they used to get elsewhere, thus increasing employment. Sounds great, right?
In other words, we could certainly increase employment by making ourselves poorer, but that doesn’t seem like a preferred option. What would happen to our economy if our nation became suddenly poorer? Every time we make ourselves richer, it is because we have made something better, made something cheaper, created something new. These forward steps always create unemployment. We make one product better, the old product becomes obsolete. We make a product cheaper, the more expensive brand goes out of business. We come up with a new idea, it replaces an entire industry, putting them all out of business. So how have we survived so far, after putting so many people out of work year after year?
Quite simply, and notably obvious, when an industry gets replaced, the unemployment is temporary as workers of that industry move to new industries. Perhaps they would work in the new industry they were replaced by, for that growing industry will undoubtedly need workers. Or perhaps there are other industries that are growing and expanding that need the additional manpower to manage their growth.
You don’t solve unemployment by protecting these failing industries. Whether they are competing against unfair foreign business practices or not, they are failing because they are less effective, more expensive, or outdated. Rather than force a universal reversion to ineffective, outdated, or expensive products (which is what protectionist tariffs and regulations are designed to do), would it not be more sensible to allow those failed companies and outdated industries to die and move their resources to growing and improving industries? That is what made America great in the past, and our interventionist politics are exactly why we are struggling to grow now.
Stop thinking in “Buy American” slogans and protectionist theories. They are economically destructive. Not because they don’t provide more American jobs (they potentially could), but because they lower our standard of living. Jobs are not the ultimate goal, it is an improved standard of living that should be our focus. Protecting jobs is not the way to achieve that goal. And when we become poorer because of protectionism, we can no longer afford things we once could, and the economy spirals downward. Counter-intuitive? Only until you make sense of the invisible hand of a free economy.